To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground. Start by incorporating small business SEO practices and strategies from these search engine optimization categories.

Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually. Images on your page can rank in Google Images and send you more traffic. You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site. Surfer SEO takes the guesswork out of content optimisation by showing you exactly which words and phrases competitors use to claim the top-ranking spots. Below are the nine tools that I use all the time for on page SEO.

Update and Relaunch Outdated Content

It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both. Off-page SEO refers to all your efforts in acquiring external resources that help you rank higher in search engines and gain domain authority.

Use Structured Data Markup

And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays SEO Anomaly a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.

• Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store.
• It is also a good idea to perform regular website audits using SEO tools.
• No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income.
• Special thanks to Dawn Shepard, who provided the images for this post.
• Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges.

Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content. For all of the reasons above, you shouldn’t neglect internal linking. It’s best if you add internal links as you create new content or even strategically plan them through a content hub. And remember, it’s never too late to add internal links to your existing content. Best keywords & best content are the keys to improving your search engine rankings and archive SEO success. You can use Yoast to help you set up different title tags for readers and search engines to get the best value propositions.