Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand. This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results. So Zapier’s app landing pages allow for a CGC (company-generated content) programmatic SEO play where they launch over 14,000 pages that rank in Google. And because they are leveraging the equity of other brand names, people naturally discover them for the first time when searching about other tools.

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

We used the same hosting service for our site that we offer to our customers. This was a huge factor that contributed to achieving these impressive results, allowing us to ensure our site was super fast and secure, which are both key factors for any SEO strategy. If you want to make sure you’re getting the most from your hosting, you can find out more about our Application Hosting, Database Hosting, and Managed WordPress Hosting plans.

You will also be able to differentiate between the various aspects of an enterprise, small-medium business, agency, and individual SEO. “At minimum, use a Google sheet to keep a record of the blogs you‘re posting, their keywords, the date published, the cluster they belong to, and the live URL. Refer back to this sheet when you’re monitoring performance or for internal linking,” she says. I will walk you through a basic SEO strategy I would use to start a site in 2024 for the first time. Later, below, I’ll cover a more sophisticated SEO content strategy that has generated millions of organic traffic visits for the HubSpot blog. Whether you have one location or 10,000, manage business listings and reviews, report on performance and sentiment, and post to social media all from one easy-to-use platform.

Google wants to show in the results websites that exhibit high levels of E-E-A-T. On-page SEO involves optimizing the content and other elements within your website’s boundaries. To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). Learn what is the meaning of SEO and get examples on how to optimize your site using SEO best practices. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. SEO is your chance to get in front of potential customers at any stage of their customer journey.

• Searchbloom offers a detailed dashboard with custom graphs, charts and reports for its partners, or clients.
• Kinsta customers can enjoy the high-performance free Kinsta CDN powered by Cloudflare’s global network with 200+ PoPs.
• However, you may want to read this case study from HubSpot, in which they removed 3,000 posts from their blog.
• Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products.
• For more info, check out this more in-depth post on how to submit your site to search engines.
• It is important to find a balance between creating content that is valuable to the user and optimizing that content for search engines.

Keep Users On Your Site Longer

While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs. These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. The domain authority is calculated by the number and type of incoming links (backlinks) a website has. Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can understand the meaning and context of your content.

This can be huge for branding, as it allows you to have more control over the first search results that your visitors will see. Traffic from images can add up significantly over time, so it is essential to verify that search engines can SEO Anomaly crawl your images. According to data from Jumpshot, Google Images made up over 22 percent of web searches. The more impressions each query has, the more traffic you’re likely to get if you move into position zero.

Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape. Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate. Start by brainstorming broad, relevant topics and terms related to your business, products, or services. Implementing basic technical SEO best practices creates a strong foundation for your website’s future success in search. Let’s get started and learn how to make your website show up higher in online searches.

Keyword Research and Competitive Intelligence

Often, these high-performing PPC keywords can be great opportunities to target organically. Because if a business consistently spends money on keywords, it suggests they bring real business results. Backlinks are links to your site from other sites, and some are good for SEO because they indicate that other people find your content useful. Also, place your most important keyword near the start of the title—users will be more likely to notice it.