This helps you see if there are things that could be improved on the site in terms of on-site engagement,” says Mika Lepisto, a digital marketing consultant at BackOps Marketing. SEO PowerSuite is an SEO toolkit that comes with four desktop applications. One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs.

Make Use of Google’s Free Tools

It offers unmatched crawling capabilities at a reasonable price point with a useful free version. SE Ranking provides a scalable platform with features designed for collaborative SEO work. Its tiered pricing and add-on structure let you pay for only what you need.

Price: $129.95/mo for pro, $249.95/mo for guru, or $499.95/mo for business.

For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis. Mangools doesn’t offer extra features you’ll probably never use, unlike most SEO tools. SEOquake is one of the most powerful SEO tools and browser plugins that offers numerous SEO metrics. It is beneficial when it comes to content marketing as it quickly gives detailed information on any website. SERanking is a great SEO tool that provides an all-in-one SEO platform for agencies and businesses.

• If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains.
• So if you have a big rank tracking need and want to be able to filter deep into that data, AccuRanker is worth checking out.
• Advanced users can customize their files with Robots.txt Generator as well.
• With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus on conversions.

Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs. With the BHS Links right SEO tools in your kit, you’ll punch way above your weight against much larger websites. The learning curve for Screaming Frog is a little steep for non-technical SEOs.

The biggest thing I notice when doing a complete ecommerce SEO audit is that store owners struggle with writing product descriptions that convert and rank well. This alone will save you a lot of time when reporting data to clients or managing specific elements of your campaign. If you’ve ever had to manage schema code for a website, you’ll know how much time and effort Schema App will save you. Just be prepared for the 12-month commitment and premium fees. SearchAtlas is an AI-powered, all-in-one SEO tool with some very unique features. The better you answer someone’s search intent, the higher you will rank and the more traffic you will get.

It’s about making your team’s life easier while delivering results clients can understand. Combining insights from different tools helps build a clearer picture of your website’s performance. SEOMator is one of those lesser-known yet powerful free tools.

At the end of the day, even the most impressive feature list won’t matter if your team dislikes using the tool or your clients can’t understand the reports. Prioritize user experience and clear reporting to ensure your SEO tool for agencies truly adds value. While some tools may offer attractive initial prices, add-ons such as additional users or other paid features for agencies can often be extremely costly. It is also worth analyzing what limits you get with a specific account. SEO PowerSuite is perfect for agencies and professionals who hate hitting data limits and usage caps.

This ensures your website performance metrics flow seamlessly into client reports alongside other SEO data, giving a complete picture of results. All plans include a 14-day free trial with a 30-day money-back guarantee. All plans include a 7-day money-back guarantee for new customers, and annual billing offers significant savings.

It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO. Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics. This data gives content creators insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs.